Recommendations of the President of the Office of Competition and Consumer Protection (UOKiK) on the Labelling of Advertising Content by Influencers on Social Media

Title (original language): Rekomendacje Prezesa UOKiK dotyczące oznaczania treści reklamowych przez influencerów w mediach społecznościowych

The Office of Competition and Consumer Protection (UOKiK) developed this set of recommendations and answers to frequently asked questions for online creators, advertisers and consumers. A guide is provided on how to avoid falling into the traps of influencer marketing. Consumers also learn how and where to report a mislabeled ad.
(Source: UOKiK).

Entities responsible for implementation: The Office of Competition and Consumer Protection (UOKiK).

Status: Implemented | Implementation period start: 2022 | Implementation period finish: Ongoing

Record created: 01 March 2024

Poland
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National: other
BIK+ strategy pillar 1 - protection
advertisement, advertising, awareness, commercialism
Machine translation available