The purpose of the Media Council for Children and Young People's ethical guidelines is to secure children's rights in the digital environment. The guidelines are about the measures that digital services must take if they want to comply with children's rights. It is based on existing challenges for children's rights on digital media:
- To provide recommendations for the practice and design of digital services with a focus on the best interests and rights of the child.
- To create a common language and foundation for knowledge and debate about safeguarding children's rights in the digital societal development, and about expectations for digital services.
- To be a basis for ongoing action (regulation and handling) to ensure children's rights in the digital environment.
The ethical guidelines are targeted at digital services that are represented in many Danish children's digital media use. The guidelines have been developed with a focus on so-called online platforms that offer visitors to create a profile and explore other profiles, and whose primary function is to enable users of the platform to join and share messages or presentations containing content in characters, words, sound, images, video or in writing.
The guidelines are also targeted at digital game platforms that have children and young people as a user group, as these services make up a large part of children's digital use and must therefore also be safe, age-appropriate and in accordance with children's rights.
(Source: Website).
Entities responsible for implementation: Media Council for Children and Young People / Medierådet for Børn og Unge.

The purpose of the Media Council for Children and Young People's ethical guidelines is to secure children's rights in the digital environment. The guidelines are about the measures that digital services must take if they want to comply with children's rights. It is based on existing challenges for children's rights on digital media:
- To provide recommendations for the practice and design of digital services with a focus on the best interests and rights of the child.
- To create a common language and foundation for knowledge and debate about safeguarding children's rights in the digital societal development, and about expectations for digital services.
- To be a basis for ongoing action (regulation and handling) to ensure children's rights in the digital environment.
The ethical guidelines are targeted at digital services that are represented in many Danish children's digital media use. The guidelines have been developed with a focus on so-called online platforms that offer visitors to create a profile and explore other profiles, and whose primary function is to enable users of the platform to join and share messages or presentations containing content in characters, words, sound, images, video or in writing.
The guidelines are also targeted at digital game platforms that have children and young people as a user group, as these services make up a large part of children's digital use and must therefore also be safe, age-appropriate and in accordance with children's rights.
(Source: Website).
Entities responsible for implementation: Media Council for Children and Young People / Medierådet for Børn og Unge.
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