These guidelines issued by the media authorities provide assistance with the labelling requirements for advertising on social media (Instagram, Twitter, Facebook, YouTube, TikTok, Twitch etc.) and other online media, such as blogs and podcasts.
They are based solely on the advertising regulations established in the German Interstate Media Treaty (MStV) and German Telemedia Act (TMG), which serve to protect users from being misled and to make commercial content transparent. Video and audio offerings are governed by different labelling requirements compared to image/text offerings, so a distinction must be made between the two (see ‘Media-law bases’ box).
The guidelines start with a labelling matrix, making it clear at a glance whether, how and where labelling is required for the respective offering. Important terms and matrix boundaries are explained and specified thereafter.
(Source: Guidelines).
Entities responsible for implementation: Die Medienanstalten - 14 state media authorities.
These guidelines issued by the media authorities provide assistance with the labelling requirements for advertising on social media (Instagram, Twitter, Facebook, YouTube, TikTok, Twitch etc.) and other online media, such as blogs and podcasts.
They are based solely on the advertising regulations established in the German Interstate Media Treaty (MStV) and German Telemedia Act (TMG), which serve to protect users from being misled and to make commercial content transparent. Video and audio offerings are governed by different labelling requirements compared to image/text offerings, so a distinction must be made between the two (see ‘Media-law bases’ box).
The guidelines start with a labelling matrix, making it clear at a glance whether, how and where labelling is required for the respective offering. Important terms and matrix boundaries are explained and specified thereafter.
(Source: Guidelines).
Entities responsible for implementation: Die Medienanstalten - 14 state media authorities.
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