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E-Commerce Act (ECG)

Title (original language): E-Commerce-Gesetz (ECG)

The E-Commerce Act establishes regulations and limitations to online advertisements, such as restrictions for alcohol and tobacco, as well as potentially harmful content for minors. In addition, it states limitations to influencers, determining that they must include label advertising and name the advertiser in digital media.
(Source: BIK Policy Monitor 2024).

Entities responsible for implementation: Federal Chancellery Republic of Austria / Bundeskanzleramt Österreich

Status: Implemented | Implementation period start: 2022 | Implementation period finish: Ongoing
Record created: 23 July 2024
Last update: 08 August 2024
  • Austria

  • Go to document source
  • National: national law
  • BIK+ strategy pillar 1 - protection
  • advertisement, advertising, protection, social media
Title (original language): E-Commerce-Gesetz (ECG)
Rules and guidelines graphic showing 4 aligned boxes of increasing height and different colours

The E-Commerce Act establishes regulations and limitations to online advertisements, such as restrictions for alcohol and tobacco, as well as potentially harmful content for minors. In addition, it states limitations to influencers, determining that they must include label advertising and name the advertiser in digital media.
(Source: BIK Policy Monitor 2024).

Entities responsible for implementation: Federal Chancellery Republic of Austria / Bundeskanzleramt Österreich

Status: Implemented | Implementation period start: 2022 | Implementation period finish: Ongoing
Record created: 23 July 2024
Last update: 08 August 2024
  • Austria

  • Go to document source
  • National: national law
  • BIK+ strategy pillar 1 - protection
  • advertisement, advertising, protection, social media
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