The E-Commerce Act establishes regulations and limitations to online advertisements, such as restrictions for alcohol and tobacco, as well as potentially harmful content for minors. In addition, it states limitations to influencers, determining that they must include label advertising and name the advertiser in digital media.
(Source: BIK Policy Monitor 2024).
Entities responsible for implementation: Federal Chancellery Republic of Austria / Bundeskanzleramt Österreich

The E-Commerce Act establishes regulations and limitations to online advertisements, such as restrictions for alcohol and tobacco, as well as potentially harmful content for minors. In addition, it states limitations to influencers, determining that they must include label advertising and name the advertiser in digital media.
(Source: BIK Policy Monitor 2024).
Entities responsible for implementation: Federal Chancellery Republic of Austria / Bundeskanzleramt Österreich
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