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E-Commerce Act (ECG)

Title (original language): E-Commerce-Gesetz (ECG)

The E-Commerce Act establishes regulations and limitations to online advertisements, such as restrictions for alcohol and tobacco, as well as potentially harmful content for minors. In addition, it states limitations to influencers, determining that they must include label advertising and name the advertiser in digital media.
(Source: BIK Policy Monitor 2024).

Entities responsible for implementation:
Federal Chancellery Republic of Austria/Bundeskanzleramt Österreich

Status: Implemented | Implementation period start: 2022 | Implementation period finish: Ongoing
Related EU policy: Directive 2000/31/EC of the European Parliament and of the Council of 8 June 2000 on certain legal aspects of information society services, in particular electronic commerce, in the Internal Market ('Directive on electronic commerce')
Record created: 23 July 2024
Last update: 08 August 2024

  • Austria

  • Go to document source
  • National: national law
  • BIK+ strategy pillar 1 - protection
  • advertising, protection, social media
  • Machine translation used
Title (original language): E-Commerce-Gesetz (ECG)
Rules and guidelines graphic showing 4 aligned boxes of increasing height and different colours

The E-Commerce Act establishes regulations and limitations to online advertisements, such as restrictions for alcohol and tobacco, as well as potentially harmful content for minors. In addition, it states limitations to influencers, determining that they must include label advertising and name the advertiser in digital media.
(Source: BIK Policy Monitor 2024).

Entities responsible for implementation:
Federal Chancellery Republic of Austria/Bundeskanzleramt Österreich

Status: Implemented | Implementation period start: 2022 | Implementation period finish: Ongoing
Related EU policy: Directive 2000/31/EC of the European Parliament and of the Council of 8 June 2000 on certain legal aspects of information society services, in particular electronic commerce, in the Internal Market ('Directive on electronic commerce')
Record created: 23 July 2024
Last update: 08 August 2024

  • Austria

  • Go to document source
  • National: national law
  • BIK+ strategy pillar 1 - protection
  • advertising, protection, social media
  • Machine translation used
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