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Code of Ethics of the Advertising Industry

Title (original language): Ethik-Kodex der Österreichischen Werbewirtschaft

In Austria - as in almost all European countries - there is a dual system for the restriction of advertising, consisting, on the one hand, of legal regulations and, on the other hand, of self-restriction guidelines. The code of ethics of the advertising industry represents a core part of the Austrian system for the protection of consumers against the misuse of advertising. Self-disciplinary mechanisms of the advertising industry serve to monitor and correct aberrations and undesirable developments in advance of and at the margins of the legal provisions.
(Source: Code of Ethics of the Advertising Industry).

Entities responsible for the implementation: Association for Self-Regulation of the Advertising Industry / Gesellschaft zur Selbstkontrolle der Werbewirtschaft.

Status: Implemented | Implementation period start: 2021 | Implementation period finish: Ongoing
Record created: 17 July 2024
Last update: 20 August 2024
  • Austria

  • Go to document source
  • Ethik-Kodex der Österreichischen Werbewirtschaft
  • National: voluntary standard/code
  • BIK+ strategy pillar 1 - protection
  • advertisement, advertising, child-friendly resource, protection
Title (original language): Ethik-Kodex der Österreichischen Werbewirtschaft
Rules and guidelines graphic showing 4 aligned boxes of increasing height and different colours

In Austria - as in almost all European countries - there is a dual system for the restriction of advertising, consisting, on the one hand, of legal regulations and, on the other hand, of self-restriction guidelines. The code of ethics of the advertising industry represents a core part of the Austrian system for the protection of consumers against the misuse of advertising. Self-disciplinary mechanisms of the advertising industry serve to monitor and correct aberrations and undesirable developments in advance of and at the margins of the legal provisions.
(Source: Code of Ethics of the Advertising Industry).

Entities responsible for the implementation: Association for Self-Regulation of the Advertising Industry / Gesellschaft zur Selbstkontrolle der Werbewirtschaft.

Status: Implemented | Implementation period start: 2021 | Implementation period finish: Ongoing
Record created: 17 July 2024
Last update: 20 August 2024
  • Austria

  • Go to document source
  • Ethik-Kodex der Österreichischen Werbewirtschaft
  • National: voluntary standard/code
  • BIK+ strategy pillar 1 - protection
  • advertisement, advertising, child-friendly resource, protection
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