Better Internet for Kids

In 2025, we aim to stand with young people in addressing harmful online content. Research from “Handlingsplanen for en trygg digital oppvekst” (action plan for safe online upbringing), independent studies, and surveys by the Norwegian Media Authority show that young people rarely report unpleasant or illegal experiences online. The action plan also highlights that many young people have limited knowledge about their own and their peers’ rights in digital spaces.

The target audience for Safer Internet Day 2025 is young people aged 13–15 and their parents. We want to debunk myths surrounding reporting to platforms and the police and answer key questions such as:

• What happens when you report something?
• How is the case handled moving forward?
• Will the person who shared the content I report or file a complaint about be notified?

Our planned initiatives include:

• Article for parents: Publishing an informative article on foreldrehverdag.no.
• Article for young people: Publishing an article aimed at youth on ung.no.
• Social media campaign: Launching a campaign where young people discuss real online incidents. The videos will feature a panel of well-known Norwegian influencers addressing topics like nude photos and violent videos, based on questions submitted to ung.no.
• Video guides: Creating practical video guides on how to report content on various platforms.
• Digital parent meeting: Hosting a virtual meeting in collaboration with the police and foreldrehverdag.no to engage and inform parents.

The main goals of Safer Internet Day 2025 are:

• To increase young people’s awareness of their digital rights.
• To help parents understand the challenges their children face online.

On the day itself, the articles will be published, and invitations to the digital parent meeting will be sent out. The campaign will then be launched to keep the topic relevant over an extended period.

Children and young people today don't separate the digital life from the offline life. By safeguarding children and young people's digital lives, the Norwegian Safer Internet Centre (SIC) will help to equip children to become competent and critical media users. We will protect them from harmful content and provide knowledge and advice. It is a comprehensive task that we share with many.

We will help them in the most optimal and secure way possible, we must constantly consider skills, responsibilities and security. But children and adolescents cannot take care of a safe online environment, take the right responsibilities or get the right skills, alone. They need help, guidance and education. It is important that a broad public-private coalition of parties take responsibility for the digital security and skills of young people, and to help parents and teachers guide and educate them. The Norwegian Safer Internet Centre brings together stakeholders for their activities and to achieve their goals. Together for a better internet.

The Media Authority and the Norwegian SIC acknowledge our shared responsibility for fulfilling, protecting and respecting children's rights in the digital environment under the UN Convention on the Rights of the Child (UNCRC).