The Guidelines for publishing advertisements on social media is a non-statutory guidelines for advertising on social media. The Guidelines were prepared by the Estonian Marketing Association along with the Consumer Protection and Technical Regulatory Authority has prepared to assist social media influencers
to follow the valid laws.The guidelines clarify requirements for advertising aimed at children, transparency, influencer marketing, and compliance with the Advertising Act, applying to all platforms and supporting responsible commercial communication online.
(Source: TTJA)
Entities responsible for implementation: Consumer Protection and Technical Regulatory Authority (TTJA)

The Guidelines for publishing advertisements on social media is a non-statutory guidelines for advertising on social media. The Guidelines were prepared by the Estonian Marketing Association along with the Consumer Protection and Technical Regulatory Authority has prepared to assist social media influencers
to follow the valid laws.The guidelines clarify requirements for advertising aimed at children, transparency, influencer marketing, and compliance with the Advertising Act, applying to all platforms and supporting responsible commercial communication online.
(Source: TTJA)
Entities responsible for implementation: Consumer Protection and Technical Regulatory Authority (TTJA)
- advertising influencer marketing social-media commercialism