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Guidelines for publishing advertisements on social media

Title (original language): Juhend sotsiaalmeedias reklaami avalikustajale

The Guidelines for publishing advertisements on social media is a non-statutory guidelines for advertising on social media. The Guidelines were prepared by  the Estonian Marketing Association along with the Consumer Protection and Technical Regulatory Authority has prepared to assist  social media influencers
to follow the valid laws.The guidelines clarify requirements for advertising aimed at children, transparency, influencer marketing, and compliance with the Advertising Act, applying to all platforms and supporting responsible commercial communication online.

(Source: TTJA)

Entities responsible for implementation: Consumer Protection and Technical Regulatory Authority (TTJA)

Status: Implemented | Implementation period start: 2020 | Implementation period finish: Ongoing
Record created: 01 August 2025
  • Estonia

  • Go to document source
  • National: other
  • BIK+ strategy pillar 1 - protection
  • advertising, influencer marketing, social-media, commercialism
Title (original language): Juhend sotsiaalmeedias reklaami avalikustajale
Four aligned boxes of increasing height and different colours with the writing "Knowledge hub: Rules and guidelines".

The Guidelines for publishing advertisements on social media is a non-statutory guidelines for advertising on social media. The Guidelines were prepared by  the Estonian Marketing Association along with the Consumer Protection and Technical Regulatory Authority has prepared to assist  social media influencers
to follow the valid laws.The guidelines clarify requirements for advertising aimed at children, transparency, influencer marketing, and compliance with the Advertising Act, applying to all platforms and supporting responsible commercial communication online.

(Source: TTJA)

Entities responsible for implementation: Consumer Protection and Technical Regulatory Authority (TTJA)

Status: Implemented | Implementation period start: 2020 | Implementation period finish: Ongoing
Record created: 01 August 2025
  • Estonia

  • Go to document source
  • National: other
  • BIK+ strategy pillar 1 - protection
  • advertising, influencer marketing, social-media, commercialism
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