The Belgium Code of Conduct for Advertising and Marketing Communications to children is a selef-regulatory code that sets guidelines on marketing and advertising directed at children, including digital environments. It addresses manipulative advertising techniques and prohibits content that exploits children's inexperience or credulity. The application of the code is controlled by the Jury for Ethical Practice in Advertising (JEP), the self-regulatory body of the advertising sector in Belgium, which is composed of advertisers, marketing bureaus, media and consumers.
(Source: JEP)
Entities responsible for implementation: Belgian Advertising Council, Jury voor Ethische Praktijken inzake Reclame (JEP)
The Belgium Code of Conduct for Advertising and Marketing Communications to children is a selef-regulatory code that sets guidelines on marketing and advertising directed at children, including digital environments. It addresses manipulative advertising techniques and prohibits content that exploits children's inexperience or credulity. The application of the code is controlled by the Jury for Ethical Practice in Advertising (JEP), the self-regulatory body of the advertising sector in Belgium, which is composed of advertisers, marketing bureaus, media and consumers.
(Source: JEP)
Entities responsible for implementation: Belgian Advertising Council, Jury voor Ethische Praktijken inzake Reclame (JEP)
- advertising social media commercialism
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