Original title: Kampanja "Sekstanje"

Sexting: beyond “Just don’t send”

What happens when an intimate photo meant for one person ends up in a group chat? Who is responsible? And how can we help young people navigate these situations without shame or blame?

With the “Sexting” campaign, TOM, Slovenia’s national child helpline, is taking a different approach to sexting prevention. In Slovenia, conversations about adolescent sexuality online can still be met with hesitation, especially in educational settings. It is thus important to address sexting openly and directly, rather than relying on prohibition, fear and shame as preventive tools. Drawing on international research and findings from a Slovenian study, we developed an approach that acknowledges young people’s experiences of intimacy online while encouraging reflection on trust, peer pressure, personal boundaries, consent, the role of bystanders and responsibility online.

SIC Slovenia created two age-appropriate posters for primary and secondary schools (12-15 and 15-18, respectively), along with a ready-to-use set of educational materials for a 90-minute lesson about intimacy online. Through a relatable story of two teenagers, students explore real-life dilemmas, recognise pressure, understand consent and discuss how they can help prevent the non-consensual sharing of intimate images.

At the heart of the campaign is a simple message: sending an intimate image does not give anyone permission to save or share it. Responsibility for violating trust lies with the person who crosses that boundary.

We aim to move sexting education beyond fear-based messages and give educators the confidence and practical tools to address a sensitive topic without judgement.

Prevention should not only help young people recognise risks. It should also ensure they know they can seek support when something goes wrong.

The materials include:

• Campaign background
• Poster for primary schools
• Poster for secondary schools
• Lesson delivery handbook "intimacy online"
• Slides for the lesson "intimacy online"

The materials have all already been translated to English for the Insafe training meeting resource competition in October 2026, except for the poster.