This 2023 5Rights report examines how persuasive design features used by digital services can affect children’s behaviour, development and wellbeing. It looks at techniques designed to maximise engagement, such as reward loops, notifications, personalised recommendations and other attention-capturing features, and considers their effects on children’s mental health, relationships, sleep, education and autonomy.
The report argues that responsibility should not be placed mainly on children and parents to manage these risks. Instead, digital products and services should be designed in ways that take account of children’s developmental needs and rights. It calls for stronger regulation, age-appropriate and ethical design standards, and greater accountability for technology companies, with particular attention to the commercial models that incentivise persuasive design.
This 2023 5Rights report examines how persuasive design features used by digital services can affect children’s behaviour, development and wellbeing. It looks at techniques designed to maximise engagement, such as reward loops, notifications, personalised recommendations and other attention-capturing features, and considers their effects on children’s mental health, relationships, sleep, education and autonomy.
The report argues that responsibility should not be placed mainly on children and parents to manage these risks. Instead, digital products and services should be designed in ways that take account of children’s developmental needs and rights. It calls for stronger regulation, age-appropriate and ethical design standards, and greater accountability for technology companies, with particular attention to the commercial models that incentivise persuasive design.
- addictive design age-appropriate design digital well-being
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