These guidelines address digital influencers' appropriate marketing and advertising practices. It covers commercial communication under national jurisdiction and, in addition, other laws and regulations, including the Convention on the Rights of the Child (CRC). The renewed guide of the GVH demonstrates in a practice-oriented way, by illustrating positive and negative examples, how it is possible to legally meet the expectations of providing information to consumers, for example in the case of a post containing only written text or a video post. The guide thus provides direct and detailed support that can be used in everyday practice for companies advertising with influencers, media and advertising agencies, and opinion leaders themselves.
(Source: GVH).
Entities responsible for implementation: Economic Competition Authority (GVH).
These guidelines address digital influencers' appropriate marketing and advertising practices. It covers commercial communication under national jurisdiction and, in addition, other laws and regulations, including the Convention on the Rights of the Child (CRC). The renewed guide of the GVH demonstrates in a practice-oriented way, by illustrating positive and negative examples, how it is possible to legally meet the expectations of providing information to consumers, for example in the case of a post containing only written text or a video post. The guide thus provides direct and detailed support that can be used in everyday practice for companies advertising with influencers, media and advertising agencies, and opinion leaders themselves.
(Source: GVH).
Entities responsible for implementation: Economic Competition Authority (GVH).
- advertising digital marketing digital media commercialism influencer marketing
Related content
- < Previous Item
- Next Item >
