This report explores how Norwegian teenage boys aged 16 to 19 perceive and are influenced by digital influencers, specifically Andrew Tate, alongside social media algorithms and shifting gender roles. Prompted by concerns from teachers and youth workers, the study examines how young men navigate hypermasculine content, body pressure, mental health challenges, and perceptions of gender equality.
Findings demonstrate that while online influencers provide simplified answers to complex developmental pressures, many boys feel caught between conflicting social expectations. The report reveals a desire for open conversations around vulnerability and offers recommendations for educators and policymakers.
Methodology
The qualitative study was conducted by Reform in 2024 and authored by Ina Slaveykov, Mali Storbækken, and Kelly Fisher. Data collection comprised individual in-depth interviews and focus groups with teenage boys aged 16–19. Using a four-step qualitative content analysis, the researchers identified recurring thematic patterns regarding media consumption, algorithmic influence, masculinity norms, and attitudes toward gender equality.
Country or region of researched population
Norway
Citation
Slaveykov, I., Storbækken, M., & Fisher, K. (2025). Tate og gutta: Gutters tanker om nettfenomenet Andrew Tate, likestilling og mannsrollen. Reform – ressurssenter for menn. https://reform.no/wp-content/uploads/2025/04/Rappport-Tate-og-gutta.pdf
Record created:
31 July 2026
This report explores how Norwegian teenage boys aged 16 to 19 perceive and are influenced by digital influencers, specifically Andrew Tate, alongside social media algorithms and shifting gender roles. Prompted by concerns from teachers and youth workers, the study examines how young men navigate hypermasculine content, body pressure, mental health challenges, and perceptions of gender equality.
Findings demonstrate that while online influencers provide simplified answers to complex developmental pressures, many boys feel caught between conflicting social expectations. The report reveals a desire for open conversations around vulnerability and offers recommendations for educators and policymakers.
Methodology
The qualitative study was conducted by Reform in 2024 and authored by Ina Slaveykov, Mali Storbækken, and Kelly Fisher. Data collection comprised individual in-depth interviews and focus groups with teenage boys aged 16–19. Using a four-step qualitative content analysis, the researchers identified recurring thematic patterns regarding media consumption, algorithmic influence, masculinity norms, and attitudes toward gender equality.
Country or region of researched population
Norway
Citation
Slaveykov, I., Storbækken, M., & Fisher, K. (2025). Tate og gutta: Gutters tanker om nettfenomenet Andrew Tate, likestilling og mannsrollen. Reform – ressurssenter for menn. https://reform.no/wp-content/uploads/2025/04/Rappport-Tate-og-gutta.pdf
Record created:
31 July 2026- < Previous Item
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