This report examines how Norwegian youth navigate political information, social media feeds, and digital influence in an algorithmic landscape. With three out of four first-time voters acquiring news via social media platforms, information often arrives passively through personalised recommendations rather than intentional searches. Blurring boundaries between news, opinions, advertising, and influencer content creates ambiguity surrounding source credibility. Trust is frequently governed by emotional resonance, perceived authenticity, and past experiences rather than traditional fact-checking.
The purpose of the research is to gain insight into how young people experience and navigate digital information about politics and social issues, which actors they find credible, and how they evaluate genre mixing, political content, and fact-checking on social media.
Methodology
The report is based on qualitative data from focus groups and in-depth interviews, in addition to quantitative findings from a national survey among young people aged 17–21. Data collection for the survey was carried out from 6 to 9 May 2025 via an online questionnaire, with respondents recruited via SMS. The results are weighted by gender, age and geography.
Country or region of researched population
Norway
Citation
Medietilsynet. (2025). Feed, fornuft og følelser: Ungdoms refleksjoner om politikk, medier og påvirkning. https://www.medietilsynet.no/fakta/rapporter/kritisk-medieforstaelse/feed-fornuft-og-folelser-ungdoms-refleksjoner-om-politikk-medier-og-pavirkning/
Record created:
31 July 2026
This report examines how Norwegian youth navigate political information, social media feeds, and digital influence in an algorithmic landscape. With three out of four first-time voters acquiring news via social media platforms, information often arrives passively through personalised recommendations rather than intentional searches. Blurring boundaries between news, opinions, advertising, and influencer content creates ambiguity surrounding source credibility. Trust is frequently governed by emotional resonance, perceived authenticity, and past experiences rather than traditional fact-checking.
The purpose of the research is to gain insight into how young people experience and navigate digital information about politics and social issues, which actors they find credible, and how they evaluate genre mixing, political content, and fact-checking on social media.
Methodology
The report is based on qualitative data from focus groups and in-depth interviews, in addition to quantitative findings from a national survey among young people aged 17–21. Data collection for the survey was carried out from 6 to 9 May 2025 via an online questionnaire, with respondents recruited via SMS. The results are weighted by gender, age and geography.
Country or region of researched population
Norway
Citation
Medietilsynet. (2025). Feed, fornuft og følelser: Ungdoms refleksjoner om politikk, medier og påvirkning. https://www.medietilsynet.no/fakta/rapporter/kritisk-medieforstaelse/feed-fornuft-og-folelser-ungdoms-refleksjoner-om-politikk-medier-og-pavirkning/
Record created:
31 July 2026- algorithms news fake news influencer influencer marketing media literacy
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