This report presents initial findings from the 2025 EU Kids Online representative survey and qualitative study conducted in Estonia among students aged 9–16. The research examines children's digital device usage, internet activities, digital skills, online risks (such as cyberbullying, unwanted sexual communication, harmful content, and online hate), social mediation, attitudes toward emerging technologies, mental well-being, and artificial intelligence (AI) usage.
Results show near-universal daily internet access (98%), high engagement in online entertainment and schoolwork, increasing exposure to online risks and sexual messaging, and widespread adoption of generative AI tools.
Host project: EU Kids Online
Methodology
The study used both quantitative and qualitative methods and was conducted between late 2024 and early 2025: The quantitative survey was ddministered via the LimeSurvey web platform in school classrooms between March 4 and May 5, 2025. It used a stratified random sample based on EHIS data across 9 regional layers. A total of 2,474 students aged 9–16 from 52 schools participated (response rate: 41%). Data was weighted by gender, age, and region.
The qualitative study was conducted from December 2024 to February 2025 via semi-structured individual interviews with a convenience sample of 16 youth aged 13–17. It focused on generative AI usage patterns, awareness, risks, social mediation, and children's rights.
Country or region of researched population
Estonia
Citation
Kalmus, V., Opermann, S., & Kurvits, R. (Toim.). (2026). EU Kids Online'i Eesti 2025. aasta uuringu esialgsed tulemused. Tartu Ülikool, ühiskonnateaduste instituut. https://doi.org/10.5281/zenodo.18668024
Record created:
22 July 2026
This report presents initial findings from the 2025 EU Kids Online representative survey and qualitative study conducted in Estonia among students aged 9–16. The research examines children's digital device usage, internet activities, digital skills, online risks (such as cyberbullying, unwanted sexual communication, harmful content, and online hate), social mediation, attitudes toward emerging technologies, mental well-being, and artificial intelligence (AI) usage.
Results show near-universal daily internet access (98%), high engagement in online entertainment and schoolwork, increasing exposure to online risks and sexual messaging, and widespread adoption of generative AI tools.
Host project: EU Kids Online
Methodology
The study used both quantitative and qualitative methods and was conducted between late 2024 and early 2025: The quantitative survey was ddministered via the LimeSurvey web platform in school classrooms between March 4 and May 5, 2025. It used a stratified random sample based on EHIS data across 9 regional layers. A total of 2,474 students aged 9–16 from 52 schools participated (response rate: 41%). Data was weighted by gender, age, and region.
The qualitative study was conducted from December 2024 to February 2025 via semi-structured individual interviews with a convenience sample of 16 youth aged 13–17. It focused on generative AI usage patterns, awareness, risks, social mediation, and children's rights.
Country or region of researched population
Estonia
Citation
Kalmus, V., Opermann, S., & Kurvits, R. (Toim.). (2026). EU Kids Online'i Eesti 2025. aasta uuringu esialgsed tulemused. Tartu Ülikool, ühiskonnateaduste instituut. https://doi.org/10.5281/zenodo.18668024
Record created:
22 July 2026- media literacy artificial intelligence (AI) risks online social media cyberbullying
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