Better Internet for Kids

Campaign overview

In August and September 2026, the Better Internet for Kids campaign #NotOnOurFeed brought young people, parents and caregivers, teachers and educators together to raise awareness of cyberbullying and promote safer, more respectful online experiences.

Inspired by the three pillars of the EU action plan against cyberbullying - protection, prevention, and reporting and support - the campaign explored emerging challenges, including AI-related abuse, and highlights the support available through Safer Internet Centres, helplines and trusted flaggers.

The campaign provided a range of practical resources, real-life stories, youth voices, creative content and webinars designed to help everyone recognise, prevent and respond to cyberbullying. All resources remain available for reference.

Need help?
Contact your national Safer Internet Centre for free advice and support across Europe.