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Safer Internet Day 2020
Safer Internet Day 2019
The 16th annual edition of Safer Internet Day (SID) took place on Tuesday, 5 February 2019 with a campaign slogan of "Together for a better internet". Organised within the framework of Better Internet for Kids (BIK) activities by the Insafe network (coordinated by European Schoolnet (EUN)) and INHOPE (the International Association of Internet Hotlines), on behalf of the European Commission, Safer Internet Day 2019 was celebrated in over 150 countries, with exciting events and activities promoting the safe and positive use of digital technology right across the globe. A few highlights from the day include:
A Twibbon campaign was utilised to raise awareness of the campaign, resulting in 680 supporters displaying a SID badge (Twibbon) on their social media profile pages.
As in previous years, much activity took place on social media in advance of and on the day, with the coordination level SID profiles concluding the day with 19,000 fans on Facebook and 35,400 followers on Twitter.
The #SID2019, #SaferInternetDay and #SaferInternetDay2019 hashtags trended worldwide several times during the day and were used in over 166,900 tweets by 105.9k users, gaining a potential 2 billion impressions.
Additionally, use of the campaign hashtags activated a special custom emoji courtesy of Twitter. This year, the #SaferInternetDay hashtag was also localised in multiple languages with the support of Twitter so facilitating a truly global online discussion.
Many influential organisations and individuals supported the day on social media, including the European Commission, Digital Single Market, Commissioner Gabriel, EU Digital Education, the Mayor of London, Spanish Royal House, Chancellor Angela Merkel, INTERPOL, UNODC, Twitter, Instagram, Amnesty International NZ, Google CEO, UNICEF, BBC, Microsoft and MTV, to name but a few.
Industry support is key to the success of Safer Internet Day, and with the SID Coordination Team maintain strong relationships with the likes of Twitter, Google, Facebook and Snapchat when preparing the campaign, and indeed all year around in delivering on the Better Internet for Kids (BIK) agenda. For SID 2019, Twitter helped to raise visibility of the campaign hashtags by creating a special Safer Internet Day emoji, by providing Ads for Good credit and, for the first time this year, by localising the main campaign hashtag into numerous languages. Google included a Safer Internet Day promotion on many of its market search pages while also encouraging a Google security check-up in honour of the day, and also launched the Be Internet Awesome initiative with Facebook. Facebook also provided free ad credit to help boost SID posts, Snapchat created a special SID geofilter for its users, while TikTok joined the campaign for the first time and raised awareness about SID through its videos.
Various campaign partners and supporters helped to deliver a special SID 2019 video message.
For further information on the events of the day, see the Safer Internet Day 2019 public report, which highlights some of the successes of the 2019 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Supporters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels). It also summaries SID actions linked to the #SaferInternet4EU campaign, launched on the previous edition of Safer Internet Day by Mariya Gabriel, Commissioner for Digital Economy and Society, providing a heightened focus on online safety, media literacy and cyber hygiene across the EU.

© BIK

Safer Internet Day 2019
Safer Internet Day 2018
The 15th edition of Safer Internet Day was celebrated on Tuesday, 6 February 2018. With a theme of "Create, connect and share respect: a better internet starts with you!", the day called upon all stakeholders to join together to make the internet a safer and better place for all, and especially for children and young people
A few highlights of the day include:
A Thunderclap campaign helped spread the better internet message on the morning of Safer Internet Day with a potential reach of over 2.7 million people.
On social media, the coordination-level profiles concluded the day with 18,000 fans on Facebook and 31,000 followers on Twitter. The #SID2018 and #SaferInternetDay hashtags trended worldwide several times during the day, being used in over 102,000 tweets, which had a potential reach of 1.5 billion impressions.
Many influential supporters helped us spread the SID message too – to name just a few: European Commission, Digital Single Market, Commissioner Gabriel, Commissioner Navracsics, Andrus Ansip, INTERPOL, UNODC, Twitter, YouTube, Google, UNICEF, BBC, Android and Microsoft.
As was the case in previous years, in 2018 we received industry support on Safer Internet Day, and we developed our strong relationships with the likes of ASKfm, Facebook, Google, Snapchat and Twitter. This year, Google included a Safer Internet Day promotion on many of its market search pages while also encouraging a Google security check-up in honour of the day, Facebook provided free ad credit to help boost our posts, Snapchat created a special SID geofilter for its users, while Twitter helped us to raise visibility of our hashtags by creating a special Safer Internet Day emoji and by providing some Ads for Good credit.
Our partners from European Safer Internet Centres shared their top tips and advice in this SID video message.
For further information on the events of the day, see:
Safer Internet Day 2018 press release.
Safer Internet Day 2018 public report, which highlights some of the successes of the 2018 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Supporters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels).
SID 2018 visuals, templates, gifs etc.

© BIK

Safer Internet Day 2018
Safer Internet Day 2017
The 14th edition of Safer Internet Day was celebrated on Tuesday, 7 February 2017. With a theme of "Be the change: Unite for a better internet", the day called upon all stakeholders to join together to make the internet a safer and better place for all, and especially for children and young people.
A few highlights of the day include:
A Thunderclap campaign helped spread the better internet message on the morning of Safer Internet Day with a potential reach of close to two million people.
On social media, the coordination-level profiles concluded the day with 16,000 fans on Facebook and 23,000 followers on Twitter. The #SID2017 and #SaferInternetDay hashtags trended worldwide several times during the day with in excess of 125,000 tweets and a potential 1.1 billion impressions.
The day also benefited from the support of many influential organisations and individuals such as Twitter, INTERPOL, Europol, ITU, European Commission, Andrus Ansip, UNODC, Members of the European Parliament, UNICEF and Manchester United football club, to name just a few.
The 2017 campaign was also boosted by some great industry collaborations. Google included a Safer Internet Day promotion on a few of its market search pages, promoting the #SaferInternetDay hashtag and encouraging a Google security check- up in honour of the day. Facebook provided free ad credit to help boost SID posts. Snapchat created a special SID geofilter for its users (with a custom one for SID events in the UK and the US also) along with an original animation on its Discover channel, while Twitter helped to raise visibility of the official campaign hashtags by creating a special Safer Internet Day emoji.
The day also marked the unveiling of self-regulatory initiatives between the European Commission, tech and telecoms companies, broadcasters, NGOs and UNICEF to address harmful content, conduct and contact online in the form of an Alliance to Better Protect Minors Online.
For further information on the events of the day, see:
Safer Internet Day 2017 press release.
Safer Internet Day 2017 public report, which highlights some of the successes of the 2017 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Supporters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels).
Safer Internet Day 2016
The 13th edition of Safer Internet Day was celebrated on 9 February 2016. The theme for the day was ‘Play your part for a better internet' encouraging all stakeholders – children and young people, parents and carers, teachers and educators, and industry and politicians - to celebrate the day and play a personal role in helping to create a better internet for all, but especially for children and young people.
Safer Internet Day was celebrated in more than 120 countries across the world.
At least 21,000 schools and 19.5 million people were involved in SID actions across Europe.
A few highlights of the day include:
A Thunderclap campaign was used to spread a message on social media on the morning of SID with a potential reach of 2.5 million people.
The #SID2016 and #SaferInternetDay hashtags trended several times during the day, with in excess of over 100,000 tweets and potential reach of over 400 million people.
Activities across Europe included, for example, the development of a mobile application about safer internet use in Croatia, a SID video competition in Cyprus, the launch of new safer internet board game in schools in Hungary and the third edition of SID TV in the UK.
Activities further afield included a live event for 250+ students at Universal Studios in Hollywood, virtual classroom presentations in Australia, a video campaign with UNICEF and Google to promote a better internet for all in Brazil.
Safer Internet Day was also featured in several articles by renowned international newspapers: United Nations, The Guardian, Huffington Post and even Monica Lewinsky in the New York Times and Vanity Fair.
A Safer Internet Day feature appeared in the European Parliament magazine, further supplemented by an editorial piece on online safety featuring quotes from Commissioners and MEPs.
In addition, after serving the campaign for many years, the SID mouse was replaced by the SID smart device providing a fresher, modern look to the campaign's visual identity. The Safer Internet Day website was also redesigned and relaunched as a minisite of the new Better Internet for Kids portal, although retaining its unique URL of www.saferinternetday.org.
Download the Safer Internet Day 2016 press release (pdf).
See the Safer Internet Day 2016 report or summary report for further information.