-
Safer Internet Day 2021
The 18th annual edition of Safer Internet Day (SID) took place on Tuesday, 9 February 2021 with a campaign slogan, once again, of "Together for a better internet". Organised within the framework of Better Internet for Kids (BIK) activities by the Insafe network (coordinated by European Schoolnet (EUN)) and INHOPE (the International Association of Internet Hotlines), on behalf of the European Commission, Safer Internet Day 2021 was celebrated in approximately 200 countries and territories, with exciting events and activities promoting the safe and positive use of digital technology right across the globe.
The Safer Internet Day website, our central platform showcasing the wealth of events and activities taking place across the globe, attracted more attention than ever.
A short Safer Internet Day promotional video was launched on SID 2020 and reused for the 2021 campaign. On YouTube, “Safer Internet Day: Together for a better internet!”, which had been watched over 132,500 times by the close of the day of SID 2020, had accumulated over 163,000 views. On Twitter, the same video now had 1.7 million views (compared to 680,000 views by the close of the day of SID 2020), while on Facebook, it received over 36,500 views.
On social media, Safer Internet Day was a major topic of discussion; on Twitter, our @SafeInternetDay account received up to 2.7 million impressions, more than and 2.1 billion potential impressions. This year again, the #SaferInternetDay and #SID2021 hashtags became trending topics in various parts of the globe.
On social media, SID enjoyed widespread promotion from the EU institutions, with posts by the European Commission, Thierry Breton, Roberto Viola, Eva Maydell, the Council of Europe, the Digital Single Market, DG Migration and Home Affairs, EU Justice, EU Consumer Affairs, Juhan Lepassaar, Dubravka Suica, Ylva Johansson, the Child Rights Intergroup in the European Parliament, Mariya Gabriel (who wrote an article for EURACTIV on Safer Internet Day), and Margaritis Schinas.
Many other influential promoters also helped spread the word about SID on Twitter, such as the UN, UNICEF, António Guterres, Pope Francis, Gemma Styles, the Queen of Spain, the Tor Project, Google, Microsoft, Twitter, the Belgian Federal Police, INTERPOL, Roblox, the World Economic Forum, LEGO, the World Health Organisation, the UN Youth Envoy, the German Federal Minister for Justice and Protection, Monica Lewinsky, the Australian Sex Discrimination Commissioner, the Cybersmile Foundation, the Children’s Society, Anti-Bullying Pro, Erasmus, UNESCO, UNRWA, the Tennessee Bureau of Investigation, Ooredoo Maldives, the Oxford Internet Institute, Sonia Livingstone, the Irish Department of Justice and of Education, the UN Department of Peace Operations, Lloyds Bank, the Maldives Police, ChildFund, WePROTECT Global Alliance, the French Secretary of State for Children and Families, the ITU Secretary General, Refuge, the UK DCMS, Full Fact, BBC Teach, the ITU, ENISA, Telenor Pakistan, Jo Stevens, BT Group, Europol and its European Cybercrime Centre.
Articles about Safer Internet Day were published in the Berliner Zeitung, 20 Minutes, France 24, Le Journal des Femmes, RTL France, JDN, CNEWS, RTL Luxembourg, Dakar Actu, Ouest France, Mouv’, AfriqueITNews, EMERCE, Arab News, The Indian Express, Egypt Today, DNA India, Times of Oman, Osservatorio Oggi, The Herald Scotland, The Economic Times, RTE, la Repubblica, and Süddeutsche Zeitung, to quote only a few.
We were able to achieve such a high level of visibility thanks to the awareness efforts of Safer Internet Centres, Safer Internet Day Committees and Safer Internet Day Promoters.
For further information on the events of the day, see the Safer Internet Day 2021 public report, which highlights some of the successes of the 2021 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Promoters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels).
-
Safer Internet Day 2020
The 17th annual edition of Safer Internet Day (SID) took place on Tuesday, 11 February 2020 with a campaign slogan, once again, of "Together for a better internet". Organised within the framework of Better Internet for Kids (BIK) activities by the Insafe network (coordinated by European Schoolnet (EUN)) and INHOPE (the International Association of Internet Hotlines), on behalf of the European Commission, Safer Internet Day 2020 was celebrated in over 170 countries, with exciting events and activities promoting the safe and positive use of digital technology right across the globe.
The Safer Internet Day website, our central platform showcasing the wealth of events and activities taking place across the globe, attracted more attention than ever. On the day of SID itself, it received no less than 44,000 users – meaning that our website traffic more than doubled from SID 2019! The number of visits in the month leading up to SID also increased significantly, reaching more than 147,000 users.
In addition, this year's Safer Internet Day promotional video did not go unnoticed – at the close of the day of SID, it had been watched over 132,500 times on YouTube, 680,000 times on Twitter, and 8,500 times on Facebook!
On social media, Safer Internet Day was a major topic of discussion; on Twitter, our @SafeInternetDay account received no less than 2.5 million impressions, more than and 60 million potential impressions. This year again, the #SaferInternetDay, #SID2020 and #SaferInternetDay2020 hashtags became trending topics in various parts of the globe.
We were able to achieve such a high level of visibility thanks to the awareness efforts of Safer Internet Centres, Safer Internet Day Committees and Safer Internet Day Promoters. More than ever, we thank you for your enthusiasm and your commitment.
On social media, SID also enjoyed widespread promotion from the EU institutions, featuring in posts from the European Commission, Ursula von der Leyen, Roberto Viola, Eva Maydell, the Council of Europe, the Digital Single Market, DG Migration and Home Affairs, the European Data Protection Supervisor, DG Justice and Consumers, the Child Rights Intergroup in the European Parliament; in video addresses by Margaritis Schinas and Mariya Gabriel; and in an article written by Mariya Gabriel and Thierry Breton in The Parliament Magazine.
A flurry of other influential promotion helped spread the word about SID on Twitter, Facebook and Instagram, such as the UN, UNICEF, Henrietta H. Fore, NSPCC, James McVey, Heads Together, Laura Marano, Snapchat, YouTube, Microsoft, Google, Facebook, Millie Bobby Brown, Siwon Choi, Charli d'Amelio, Instagram, INTERPOL, Kaspersky, LEGO, Liberty Global, Sonia Livingstone, the Children's Society, the BBC, The Web Foundation, EUROPOL, Internet Society, the Irish Department of Education, the Turkish Information and Communications Technologies Authority, the Guardia Civil, the Spanish National Police, the Colombian Police, Save the Children, Orange Business Services, Amnesty, the New Zealand Ministry of Education, and much more!
Many newspapers around the world also published articles about SID, including RTBF, Luxemburger Wort, Mashable India, The Straits Times, CBS, La Republica, HLN, RTL Nieuws, and the Irish Times, among others.
For further information on the events of the day, see the Safer Internet Day 2020 public report, which highlights some of the successes of the 2020 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Promoters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels).
© BIKSafer Internet Day 2020 -
Safer Internet Day 2019
The 16th annual edition of Safer Internet Day (SID) took place on Tuesday, 5 February 2019 with a campaign slogan of "Together for a better internet". Organised within the framework of Better Internet for Kids (BIK) activities by the Insafe network (coordinated by European Schoolnet (EUN)) and INHOPE (the International Association of Internet Hotlines), on behalf of the European Commission, Safer Internet Day 2019 was celebrated in over 150 countries, with exciting events and activities promoting the safe and positive use of digital technology right across the globe. A few highlights from the day include:
- A Twibbon campaign was utilised to raise awareness of the campaign, resulting in 680 supporters displaying a SID badge (Twibbon) on their social media profile pages.
- As in previous years, much activity took place on social media in advance of and on the day, with the coordination level SID profiles concluding the day with 19,000 fans on Facebook and 35,400 followers on Twitter.
- The #SID2019, #SaferInternetDay and #SaferInternetDay2019 hashtags trended worldwide several times during the day and were used in over 166,900 tweets by 105.9k users, gaining a potential 2 billion impressions.
- Additionally, use of the campaign hashtags activated a special custom emoji courtesy of Twitter. This year, the #SaferInternetDay hashtag was also localised in multiple languages with the support of Twitter so facilitating a truly global online discussion.
- Many influential organisations and individuals supported the day on social media, including the European Commission, Digital Single Market, Commissioner Gabriel, EU Digital Education, the Mayor of London, Spanish Royal House, Chancellor Angela Merkel, INTERPOL, UNODC, Twitter, Instagram, Amnesty International NZ, Google CEO, UNICEF, BBC, Microsoft and MTV, to name but a few.
- Industry support is key to the success of Safer Internet Day, and with the SID Coordination Team maintain strong relationships with the likes of Twitter, Google, Facebook and Snapchat when preparing the campaign, and indeed all year around in delivering on the Better Internet for Kids (BIK) agenda. For SID 2019, Twitter helped to raise visibility of the campaign hashtags by creating a special Safer Internet Day emoji, by providing Ads for Good credit and, for the first time this year, by localising the main campaign hashtag into numerous languages. Google included a Safer Internet Day promotion on many of its market search pages while also encouraging a Google security check-up in honour of the day, and also launched the Be Internet Awesome initiative with Facebook. Facebook also provided free ad credit to help boost SID posts, Snapchat created a special SID geofilter for its users, while TikTok joined the campaign for the first time and raised awareness about SID through its videos.
- Various campaign partners and supporters helped to deliver a special SID 2019 video message.
For further information on the events of the day, see the Safer Internet Day 2019 public report, which highlights some of the successes of the 2019 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Supporters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels). It also summaries SID actions linked to the #SaferInternet4EU campaign, launched on the previous edition of Safer Internet Day by Mariya Gabriel, Commissioner for Digital Economy and Society, providing a heightened focus on online safety, media literacy and cyber hygiene across the EU.
© BIKSafer Internet Day 2019 -
Safer Internet Day 2018
The 15th edition of Safer Internet Day was celebrated on Tuesday, 6 February 2018. With a theme of "Create, connect and share respect: a better internet starts with you!", the day called upon all stakeholders to join together to make the internet a safer and better place for all, and especially for children and young people
A few highlights of the day include:
- A Thunderclap campaign helped spread the better internet message on the morning of Safer Internet Day with a potential reach of over 2.7 million people.
- On social media, the coordination-level profiles concluded the day with 18,000 fans on Facebook and 31,000 followers on Twitter. The #SID2018 and #SaferInternetDay hashtags trended worldwide several times during the day, being used in over 102,000 tweets, which had a potential reach of 1.5 billion impressions.
- Many influential supporters helped us spread the SID message too – to name just a few: European Commission, Digital Single Market, Commissioner Gabriel, Commissioner Navracsics, Andrus Ansip, INTERPOL, UNODC, Twitter, YouTube, Google, UNICEF, BBC, Android and Microsoft.
- As was the case in previous years, in 2018 we received industry support on Safer Internet Day, and we developed our strong relationships with the likes of ASKfm, Facebook, Google, Snapchat and Twitter. This year, Google included a Safer Internet Day promotion on many of its market search pages while also encouraging a Google security check-up in honour of the day, Facebook provided free ad credit to help boost our posts, Snapchat created a special SID geofilter for its users, while Twitter helped us to raise visibility of our hashtags by creating a special Safer Internet Day emoji and by providing some Ads for Good credit.
- Our partners from European Safer Internet Centres shared their top tips and advice in this SID video message.
For further information on the events of the day, see:
- Safer Internet Day 2018 press release.
- Safer Internet Day 2018 public report, which highlights some of the successes of the 2018 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Supporters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels).
- SID 2018 visuals, templates, gifs etc.
© BIKSafer Internet Day 2018 -
Safer Internet Day 2017
The 14th edition of Safer Internet Day was celebrated on Tuesday, 7 February 2017. With a theme of "Be the change: Unite for a better internet", the day called upon all stakeholders to join together to make the internet a safer and better place for all, and especially for children and young people.
A few highlights of the day include:
- A Thunderclap campaign helped spread the better internet message on the morning of Safer Internet Day with a potential reach of close to two million people.
- On social media, the coordination-level profiles concluded the day with 16,000 fans on Facebook and 23,000 followers on Twitter. The #SID2017 and #SaferInternetDay hashtags trended worldwide several times during the day with in excess of 125,000 tweets and a potential 1.1 billion impressions.
- The day also benefited from the support of many influential organisations and individuals such as Twitter, INTERPOL, Europol, ITU, European Commission, Andrus Ansip, UNODC, Members of the European Parliament, UNICEF and Manchester United football club, to name just a few.
- The 2017 campaign was also boosted by some great industry collaborations. Google included a Safer Internet Day promotion on a few of its market search pages, promoting the #SaferInternetDay hashtag and encouraging a Google security check- up in honour of the day. Facebook provided free ad credit to help boost SID posts. Snapchat created a special SID geofilter for its users (with a custom one for SID events in the UK and the US also) along with an original animation on its Discover channel, while Twitter helped to raise visibility of the official campaign hashtags by creating a special Safer Internet Day emoji.
- The day also marked the unveiling of self-regulatory initiatives between the European Commission, tech and telecoms companies, broadcasters, NGOs and UNICEF to address harmful content, conduct and contact online in the form of an Alliance to Better Protect Minors Online.
For further information on the events of the day, see:
- Safer Internet Day 2017 press release.
- Safer Internet Day 2017 public report, which highlights some of the successes of the 2017 campaign, drawing upon the work of Safer Internet Centres (SICs) in Europe, SID Committees across the globe, organisational and industry SID Supporters, the European Commission and the central Safer Internet Day Coordination Team (based at European Schoolnet in Brussels).
-
Safer Internet Day 2021
-
Safer Internet Day 2020
-
Safer Internet Day 2019
-
Safer Internet Day 2018
-
Safer Internet Day 2017