About our SID activities
- Take your kids on a Build & Talk adventure: try our fun, free activities to talk about online safety for ages six to nine.
- - The key to smart online gaming? Start a conversation with your child! We invited parents to experience online gaming through their child’s eyes then sit down for a conversation with the LEGO Group’s Digital child safety expert about what they saw and how to start the conversation about online gaming safety with their children.
- Activities for your child:
- Join Zero’s Quest to uncover empathy and positive social skills online.
- LEGO® Gloom Busters.
- Empower your kids to Doom the Gloom.
- Level up your child’s safety skills.
- Quick tips: Children love to be online – on the tablet, on the phone, on your laptop (when you’re trying to work!). So let’s make the experience as safe as it is fun. Here’s 10 tips inspired by our partner UNICEF, to help parents keep kids safe in the digital world.
More details about our playful learning experiences for children and parents to help them learn about digital
child safety and well-being topics can be found in the additional links on the right.
What we are doing to create a better internet...
“The digital world can be a brilliant place to play and learn, especially for children, but many parents and caregivers struggle to talk with their children about their online life. We want to make it easier for adults to have the right conversations with their children when it comes to playing smart and staying safe online,” said Diana Ringe Krogh, Vice president, social responsibility and engagement, at the LEGO Group.
In addition to celebrating Safer Internet Day worldwide, teaching children the importance of empathy, and ‘playing well’ online, we are also inviting parents and caregivers to visit our website and tune in for conversations our Digital child safety expert has had with other parents and caregivers on digital security, critical thinking, how important it is to focus on the fun, as well as setting 'common sense rules' for participating in the digital world.
About us
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more
than 140 countries worldwide.
As a brand that’s all about play, we’re committed to ensuring play is safe for everyone. At the LEGO Group, we have a long-standing commitment to child rights and safety in a digital environment, and we have best-practice policies in place that are applied to every interaction we have with children.
Our commitment to digital child safety goes beyond protecting children online and extends to empowering children and families to become responsible digital citizens; providing playful learning experiences to help them not just stay safe, but also thrive online.
Additional links / resources
About our SID activities
- Take your kids on a Build & Talk adventure: try our fun, free activities to talk about online safety for ages six to nine.
- - The key to smart online gaming? Start a conversation with your child! We invited parents to experience online gaming through their child’s eyes then sit down for a conversation with the LEGO Group’s Digital child safety expert about what they saw and how to start the conversation about online gaming safety with their children.
- Activities for your child:
- Join Zero’s Quest to uncover empathy and positive social skills online.
- LEGO® Gloom Busters.
- Empower your kids to Doom the Gloom.
- Level up your child’s safety skills.
- Quick tips: Children love to be online – on the tablet, on the phone, on your laptop (when you’re trying to work!). So let’s make the experience as safe as it is fun. Here’s 10 tips inspired by our partner UNICEF, to help parents keep kids safe in the digital world.
More details about our playful learning experiences for children and parents to help them learn about digital
child safety and well-being topics can be found in the additional links on the right.
What we are doing to create a better internet...
“The digital world can be a brilliant place to play and learn, especially for children, but many parents and caregivers struggle to talk with their children about their online life. We want to make it easier for adults to have the right conversations with their children when it comes to playing smart and staying safe online,” said Diana Ringe Krogh, Vice president, social responsibility and engagement, at the LEGO Group.
In addition to celebrating Safer Internet Day worldwide, teaching children the importance of empathy, and ‘playing well’ online, we are also inviting parents and caregivers to visit our website and tune in for conversations our Digital child safety expert has had with other parents and caregivers on digital security, critical thinking, how important it is to focus on the fun, as well as setting 'common sense rules' for participating in the digital world.
About us
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more
than 140 countries worldwide.
As a brand that’s all about play, we’re committed to ensuring play is safe for everyone. At the LEGO Group, we have a long-standing commitment to child rights and safety in a digital environment, and we have best-practice policies in place that are applied to every interaction we have with children.
Our commitment to digital child safety goes beyond protecting children online and extends to empowering children and families to become responsible digital citizens; providing playful learning experiences to help them not just stay safe, but also thrive online.
Additional links / resources
