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Profile last updated: January 2026

About our SID activities

To support Safer Internet Day 2026, Apple is showcasing features designed to keep children safe online while learning, exploring and staying in touch.

What we are doing to create a better internet...

At Apple, our goal is to provide people with technology that not only improves and enriches their lives, but also helps them stay safe online and protects their privacy. Our software platform includes features designed to help keep children safe, including Family Sharing, ScreenTime, Content & Privacy Restrictions, Communication Safety, Communication Limits, and age-related restrictions in the App Store, such as Ask to Buy. This past year, Apple introduced new and expanded features, that build on existing tools already available, to give parents even more ways to ensure age-appropriate online experiences for their children from the moment they set up their Apple device.

About us

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services, including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+.

Profile last updated: January 2026

About our SID activities

To support Safer Internet Day 2026, Apple is showcasing features designed to keep children safe online while learning, exploring and staying in touch.

What we are doing to create a better internet...

At Apple, our goal is to provide people with technology that not only improves and enriches their lives, but also helps them stay safe online and protects their privacy. Our software platform includes features designed to help keep children safe, including Family Sharing, ScreenTime, Content & Privacy Restrictions, Communication Safety, Communication Limits, and age-related restrictions in the App Store, such as Ask to Buy. This past year, Apple introduced new and expanded features, that build on existing tools already available, to give parents even more ways to ensure age-appropriate online experiences for their children from the moment they set up their Apple device.

About us

Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services, including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+.

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