Showing 1 - 10 out of 103 results
Webinar: Influencers and ads – what parents need to know
In this advice webinar for parents, Webwise is joined by special guest Orla Twomey, CEO of the Advertising Standards Authority, who provides information on influencer marketing, the guidelines and rules, and helpful advice for parents.
The session also provides information from Webwise on algorithms and influencers, the opportunities and the challenges your child may encounter, and useful supports for parents.
Act No. 264/2022 Coll. on Media Services and on Amendments to Certain Acts
This law establishes a comprehensive regulatory framework for broadcasting, on-demand audiovisual services, retransmission, multiplex providers, video-sharing platforms, and other media service providers in Slovakia. It sets out rules governing content moderation, age verification, and the oversight role of a new independent regulator (the Council for Media Services), strengthening consumer protection and public interest safeguards.
Entities responsible for implementation: Council for Media Services
Act Relating to the Control of Marketing and Contract Terms and Conditions
This act governs the regulation of marketing practices and contract terms in consumer relations, mandating that traders follow ethical standards, ensure marketing is clearly recognizable, and guarantee transparent contract conditions. It includes special protections for children, bans unfair or misleading practices, requires truthful presentations, and allows enforcement measures such as penalties and content takedown orders.
Entities responsible for implementation: Ministry of Children and Families
Code of Influencer Marketing
The ""Code of Influencer Marketing"" is a self-regulatory instrument developed to establish ethical and transparent practices for advertising on social media. Its primary goal is to provide clear rules for brands, agencies, and influencers to ensure that commercial collaborations are conducted professionally, ethically, and honestly, with a strong focus on protecting consumers from hidden or misleading advertising.
(Source: Website)
Guidance on labeling advertising in social media
This guidance document, published by the Norwegian Consumer Authority, addresses the mandatory labelling of advertising in social media to ensure that all marketing clearly appears as such. It is primarily intended for advertisers utilising influencers, and for influencers themselves, including YouTubers. The core principle is that consumers must understand when they are exposed to advertising to foster critical engagement with content.
We Are Fearless web series season 4
We Are Fearless is an original educational podcast and web series created within the Generazioni Connesse project. Hosted by Alba, a young speaker, and Cleo, an ironic yet insightful AI voice, each episode features a teenager sharing a personal challenge linked to their online life, opening space for reflection and dialogue.
Advertising Code for Social Media and Influencer Marketing
The Advertising Code for Social Media & Influencer Marketing is a self-regulatory extension of the Dutch Advertising Code that ensures advertising via social media is clearly recognizable and transparent, requiring explicit disclosure of any relevant relationship between influencers and advertisers. It also prohibits deceptive practices like using fake followers or undisclosed sponsorships and mandates additional safeguards when content targets children or promotes alcohol.
(Source: Stichting Reclame Code)
Code of Advertising Practice
The Code of Advertising Practice is a self-regulatory code establishing ethical standards for commercial communications in Romania, ensuring honesty, legal compliance, decency, and consumer protection across all advertising media.
(Source: RAC)
Entities responsible for implementation: Romanian Advertising Council (RAC)
Influencer Marketing and Consumer Rights Guidelines
The Influencer Marketing and Consumer Rights guidelines were developed by the Malta Competition and Consumer Affairs Authority (MCCAA) in 2024. Thet outline how influencers in Malta must transparently disclose commercial relationships under the Consumer Affairs Act, to prevent misleading practices and protect consumer decision-making. The guidelines align with the EU’s Unfair Commercial Practices Directive and are now embedded in Malta’s Consumer Affairs Act (Chapter 378).
(Source: Malta - Policy monitor country profile, 2025)
Law No. 2023-451 of June 9, 2023 aimed at regulating commercial influence and combating the excesses of influencers on social networks
The French Law no. 2023-451 of June 9, 2023 sets out a legal framework for influencers, their agents, the advertisers and the platform that distributes their content. The law defines Influencers any “(…) natural or legal persons who, for a fee, mobilize their reputation among their audience to disseminate content to the public via electronic means. Their goal is to promote either directly or indirectly, goods, services or any cause. They engage in the activity of commercial influence through electronic means” (Article 1).
