Showing 1 - 10 out of 17 results
Children’s gaming
This study explores the experiences of children aged 11–16 with Discord, loot boxes, and gaming influencers. The aim is to give adults insight into these parts of children’s online lives and to highlight how we can best support them in navigating this world safely and confidently.
The survey is based on responses from 1,785 children aged 11–16 across Denmark. Data was collected by Epinion in December 2025, through a web-based questionnaire distributed to parents, who were asked to let their child complete the survey.
Key findings:
Safer Internet Day 2026 in Denmark: children and video games
Online booking: opportunities and risks
This publication highlights the opportunities offered by online booking as well as the common issues associated with it.
It includes tips and recommendations to help you identify potential risks inherent in the process, and to book your trips and stays more cautiously. You will also find information on how to react quickly in case of a problem.
Webinar: Influencers and ads – what parents need to know
In this advice webinar for parents, Webwise is joined by special guest Orla Twomey, CEO of the Advertising Standards Authority, who provides information on influencer marketing, the guidelines and rules, and helpful advice for parents.
The session also provides information from Webwise on algorithms and influencers, the opportunities and the challenges your child may encounter, and useful supports for parents.
Code of Influencer Marketing
The ""Code of Influencer Marketing"" is a self-regulatory instrument developed to establish ethical and transparent practices for advertising on social media. Its primary goal is to provide clear rules for brands, agencies, and influencers to ensure that commercial collaborations are conducted professionally, ethically, and honestly, with a strong focus on protecting consumers from hidden or misleading advertising.
(Source: Website)
Guidance on labeling advertising in social media
This guidance document, published by the Norwegian Consumer Authority, addresses the mandatory labelling of advertising in social media to ensure that all marketing clearly appears as such. It is primarily intended for advertisers utilising influencers, and for influencers themselves, including YouTubers. The core principle is that consumers must understand when they are exposed to advertising to foster critical engagement with content.
Advertising Code for Social Media and Influencer Marketing
The Advertising Code for Social Media & Influencer Marketing is a self-regulatory extension of the Dutch Advertising Code that ensures advertising via social media is clearly recognizable and transparent, requiring explicit disclosure of any relevant relationship between influencers and advertisers. It also prohibits deceptive practices like using fake followers or undisclosed sponsorships and mandates additional safeguards when content targets children or promotes alcohol.
(Source: Stichting Reclame Code)
Influencer Marketing and Consumer Rights Guidelines
The Influencer Marketing and Consumer Rights guidelines were developed by the Malta Competition and Consumer Affairs Authority (MCCAA) in 2024. Thet outline how influencers in Malta must transparently disclose commercial relationships under the Consumer Affairs Act, to prevent misleading practices and protect consumer decision-making. The guidelines align with the EU’s Unfair Commercial Practices Directive and are now embedded in Malta’s Consumer Affairs Act (Chapter 378).
(Source: Malta - Policy monitor country profile, 2025)
Greek Advertising and Communications Code (EKD-E)
The Greek Advertising and Marketing Communications Code is based on the Advertising and Marketing Communications Code of the International Chamber of Commerce (ICC), which is applied internationally. The code was developed by the Communications Control Council, the competent body for self-regulation in the advertising market. This 2023 edition of the code sets out the rules that must be followed by all those involved in advertising and marketing, including advertisers, advertisers' agents, advertising media, content creators, influencers, bloggers, vloggers, etc.
Guidelines for publishing advertisements on social media
The Guidelines for publishing advertisements on social media is a non-statutory guidelines for advertising on social media. The Guidelines were prepared by the Estonian Marketing Association along with the Consumer Protection and Technical Regulatory Authority has prepared to assist social media influencers
to follow the valid laws.The guidelines clarify requirements for advertising aimed at children, transparency, influencer marketing, and compliance with the Advertising Act, applying to all platforms and supporting responsible commercial communication online.
