Content Creator Protocol (CCP)
The Content Creator Protocol (CPP) addresses content creators, digital influencers, and vloggers based in the Flanders region who provide audiovisual services. It provides principles for publication respecting transparency on digital media, including guidelines for commercial content and communication for minors and prohibition of violent content and hate speech.
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Resolution 7/24/CONS
These guidelines contain regulatory measures that aim to ensure that influencers follow the specific requirements related to media services. This is being done to extend transparency and compliance regulations to influencers.
(Source: Resolution 7/24).
Entities responsible for implementation: Italian Communications Authority / Autorità per le Garanzie nelle Comunicazioni.
Guidelines of the media authorities: Advertising labelling for online media
These guidelines issued by the media authorities provide assistance with the labelling requirements for advertising on social media (Instagram, Twitter, Facebook, YouTube, TikTok, Twitch etc.) and other online media, such as blogs and podcasts.
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Recommendations on Online Influencer Marketing
The Recommendations on Online Influencer Marketing by the Belgian Advertising Council for online influencers, updated in 2022, require influencers to clearly disclose commercial communications. Influencers must use clear tags (e.g., ""reclame"", ""advertentie"") in the language of the audience, and ensure transparency for consumers, especially minors. The recommendations align with the Belgian Code of Economic Law and EU consumer protection rules. JEP (Jury for Ethical Practices in Advertising) handles complaints and monitors compliance.
(Source: JEP)
