Better Internet for Kids

The Office of Competition and Consumer Protection (UOKiK)  developed this set of recommendations and answers to frequently asked questions for online creators,  advertisers and consumers. A guide is provided on how to avoid falling into the traps of influencer marketing. Consumers also learn how and where to report a mislabeled ad.
(Source: UOKiK).

Entities responsible for implementation: The Office of Competition and Consumer Protection (UOKiK).

The Act on Products and Market Surveillance establishes rules for the control and sanctions related to product safety in Denmark. The main objective is to ensure that products on the market are safe for people, pets, property, and the environment. The law specifically addresses online sales, including those from platforms outside the EU, and allows for the blocking of access to websites that repeatedly sell dangerous products. The Danish Safety Technology Authority (Sikkerhedsstyrelsen) is the main enforcement authority.

(Source: BIK Policy Monitor)

This act governs the regulation of marketing practices and contract terms in consumer relations, mandating that traders follow ethical standards, ensure marketing is clearly recognizable, and guarantee transparent contract conditions. It includes special protections for children, bans unfair or misleading practices, requires truthful presentations, and allows enforcement measures such as penalties and content takedown orders.

Entities responsible for implementation: Ministry of Children and Families

The law is a measure to implement the European Union's Digital Services Act (DSA) in Greece. It officially designates the Hellenic Telecommunications and Post Commission (EETT) as the national Digital Services Coordinator.  The law appoints the EETT and other competent authorities, such as the National Council for Radio and Television (NCRTV) and the Hellenic Data Protection Authority (HDPA), to supervise intermediary service providers.

(Source: BIK Policy Monitor)

The Code of Advertising Practice is a self-regulatory code establishing ethical standards for commercial communications in Romania, ensuring honesty, legal compliance, decency, and consumer protection across all advertising media.

(Source: RAC)

Entities responsible for implementation: Romanian Advertising Council (RAC)

General Advertising Law 34/1988 is structured into four titles: the first two set out general provisions and define illicit advertising, including administrative interventions for products or services that may pose risks to health or safety.

The Guidelines for publishing advertisements on social media is a non-statutory guidelines for advertising on social media. The Guidelines were prepared by  the Estonian Marketing Association along with the Consumer Protection and Technical Regulatory Authority has prepared to assist  social media influencers
to follow the valid laws.The guidelines clarify requirements for advertising aimed at children, transparency, influencer marketing, and compliance with the Advertising Act, applying to all platforms and supporting responsible commercial communication online.

The Spanish Advertising Self-Regulation Code (Código de Conducta Publicitaria) is a comprehensive self-regulatory framework developed by AUTOCONTROL, the Association for the Self-Regulation of Commercial Communication in Spain. The code sets out ethical standards and guidelines for responsible advertising practices across all media, including television, digital platforms, and print. It covers key areas such as truthfulness, social responsibility, and respect for human dignity, with particular emphasis on the protection of children and online safety.

The Danish Marketing Practices Act § 32 (2) prohibits misleading actions and omissions, aggressive marketing, and undue influence that could distort consumer decisions. It sets out specific requirements for disclosures in advertising, pricing, guarantees, and credit offers, ensuring transparency and enabling consumers to make informed choices.

The Consumer Ombudsman is tasked with monitoring compliance, issuing guidelines, conducting inspections, and enforcing the Act through negotiation, orders, or legal proceedings. Violations can result in fines, compensation, or imprisonment.

The German Advertising Council’s guidelines from the media authorities provides assistance with labeling requirements for advertising on social media platforms (such as Instagram, Twitter, Facebook, YouTube, TikTok, Twitch, etc.) and other online media such as blogs and podcasts. The basis is the advertising rules of the Interstate Media Treaty (MStV) and the Digital Services Act (DDG), which serve to protect users from misleading advertising and make commercial content transparent. The guideline includes a labeling matrix.