Showing 1 - 10 out of 14 results
Guidelines on influencer marketing
These guidelines address digital influencers' appropriate marketing and advertising practices. It covers commercial communication under national jurisdiction and, in addition, other laws and regulations, including the Convention on the Rights of the Child (CRC). The renewed guide of the GVH demonstrates in a practice-oriented way, by illustrating positive and negative examples, how it is possible to legally meet the expectations of providing information to consumers, for example in the case of a post containing only written text or a video post.
New Consumer Agenda Strengthening consumer resilience for sustainable recovery
Two particular areas are relevant to children in the digital environment: Its main principle is that consumers should enjoy the same level of protection online and offline. Fighting risky commercial practices is very important, in particular for children. Online traps include practices which are not transparent, for example influencers not indicating when they are paid to promote a specific product (hidden advertising); and in online games, promotion of a virtual currency without indicating the value in real money. Children should be able to recognise on-line traps as early as possible.
"An informed consumer – who is allowed to process my personal data and why? Guidelines for customers "
The guidelines "An Informed Consumer" provide answers to the most frequently asked questions regarding the protection of personal data of consumers in business and other online activities, mobile communications, participation in prize games, filling in questionnaires about preferences, clubs and benefit cards. The guidelines have been updated according to the provisions of the General Data Protection Regulation.
(Source: The Information Commissioner/Informacijski pooblaščenec).
Entities responsible for implementation: Information Commissioner.
Manipulative marketing in games
Manipulative marketing in games
Is it an ad – what are the rules around influencer advertising?
