Code of Ethics of the Advertising Industry
In Austria - as in almost all European countries - there is a dual system for the restriction of advertising, consisting, on the one hand, of legal regulations and, on the other hand, of self-restriction guidelines. The code of ethics of the advertising industry represents a core part of the Austrian system for the protection of consumers against the misuse of advertising. Self-disciplinary mechanisms of the advertising industry serve to monitor and correct aberrations and undesirable developments in advance of and at the margins of the legal provisions.
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