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Digital marketing for children and young people
In today’s interconnected world, young people are increasingly exposed to digital marketing practices. Social media platforms, mobile apps, and video games are saturated with advertisements and persuasive tactics. The AdWiseOnline campaign, now available in Greek, aims to equip youth with the knowledge they need to outsmart online ads and avoid traps while understanding their rights.
Transmission of the 17th International Conference on Keeping Children and Young People Safe Online.
The International Conference 'Keeping Children and Young People Safe Online' is the largest regular event in Poland concerning children's online safety. It is targeted at representatives of educational institutions, non-governmental organizations, public administration, the judiciary, and the internet sector.
The conference organizers are the Polish Safer Internet Centre (PCPSI), which is formed by the NASK National Research Institute and the Empowering Children Foundation.
The transmission is available in Polish, English, and Ukrainian.
Speeches given:
Vinz et Lou cartoon "How do you recognize hidden ads?"
Vinz and Lou discover that hidden advertising is everywhere on social networks! In this new episode, learn how to recognize hidden advertising, understand its impact and discover how to distinguish advertising from informative content, using 3 concrete examples to help you stay vigilant.
The video is accompanied by a teaching sheet for a one-hour workshop in a school or extra-curricular context.
School levels: Primary School/Middle School
Age group: 7-12 years old
Hooked? An escape room about your digital everyday life
The learning resource "Hooked?" is a game-based learning resource, which aims to increase young people's awareness of their time spent online. The resource has been developed by the Norwegian Media Authority in collaboration with the National Digital Learning Arena (NDLA).
Background: Three out of ten children want to log off more often
Do your kids play mobile phone games or PC games? Is it gambling or self-development?
Are games free, really always free? What are skins, loot boxes or what does the term "nolifer" mean? Listen to the podcast Linka bezpeči with Martin Kožíšek, a recognized Czech specialist in risky behavior on the Internet.
Didactic activity: Advertising aimed at minors on Internet video platforms
Video platforms are very popular, even among the youngest.
They are often used from a young age to watch videos of children's songs or cartoons, and at a later age to watch videos of video games, toys, music videos, and humour, by children and teenage Youtubers.
Webetic Flash session PRIVACY, DATA PROTECTION and WEB MARKETING: "Le secret de Saint-Nicolas en danger"
This "Webetic flash session" video addresses the topic of privacy protection, data protection and the way to cope with targeted and behavioural advertising on the Internet. Michaël, the presenter, helps parents to surf in complete neutrality by adopting good reflexes for them and their children with regard to web marketing. He guides parents through the example of buying gifts for Saint-Nicolas. No parent would want to put the age-old secret of St. Nicolas in danger because of online clumsiness.
Targalt internetis turvakavad 2020 . Smartly on the Web lesson plans on safety 2020.
The webpage Targalt internetis turvakavad 2020 (Smartly on the Web lesson plans on safety 2020) includes lesson plans on safer and smart use of internet and digital communication devices. The webpage has three sections: lesson plans for pre-school children, lesson plans for students of the basic school I-II grades and lesson plans for students of the basic school II grade and for students of the upper secondary school.
Cosmos YouTube ("Mobile Medien Neue Herausforderungen - Kosmos YouTube")
Part four of the series "new media new challenges" takes a closer look at the popular video sharing platform. The new teaching material provides information on critical aspects, such as unrestrained celebrated consumption, the influence of advertising, and problematic role models with regard to political opinion-forming or body images.The use of the material is recommended from class 6 upwards. Additional worksheets are available on www.klicksafe.de.
Advertising and minors on Internet videos
In this activity you will be able to identify the most common advertising formats for Internet multimedia content. This video accompanies the didactical activity: Advertising aimed at minors on Internet video platforms URL /group/guest/capacity/resource-lab/gallery?resourceId=26894
(Spanish language video with English subtitles)
VIDEO: https://www.youtube.com/embed/x6cUjAOSAaI?&rel=0&hl=en&cc_lang_pref=en&cc_load_policy=1