Act on Media Services
"Law on Media Services" (Zákon o mediálnych službách). It regulates the rights and obligations of various content providers, including broadcasters, retransmitters, video-on-demand services, and video-sharing platforms. It also introduces duties related to the protection of minors.
Entities responsible for implementation: The Council for Media Services, and the Ministerstvo kultúry (Ministry of Culture)
Code of Influencer Marketing
The ""Code of Influencer Marketing"" is a self-regulatory instrument developed to establish ethical and transparent practices for advertising on social media. Its primary goal is to provide clear rules for brands, agencies, and influencers to ensure that commercial collaborations are conducted professionally, ethically, and honestly, with a strong focus on protecting consumers from hidden or misleading advertising.
(Source: Website)
Action plan for safe digital upbringing
The action plan sets out a comprehensive plan addressing the digital environment of children and youth in Norway. The plan emphasizes the importance of safeguarding children's digital rights similar to their analog rights, recognizing that children's lives are increasingly digital. It identifies key challenges including digital risks such as privacy issues, body image pressures, violence, and online abuse. The plan underscores the need for cross-sector collaboration among multiple government agencies responsible for child welfare and digital safety.
Act relating to Primary and Secondary Education
The Act relating to Primary and Secondary Education governs the structure, content, and rights within Norway’s primary and secondary education systems. It defines students’ rights to individualized instruction, inclusive schooling, language support, and democratic participation in school governance.
Entities responsible for implementation: Norwegian Ministry of Education and Research
Guidance on labeling advertising in social media
This guidance document, published by the Norwegian Consumer Authority, addresses the mandatory labelling of advertising in social media to ensure that all marketing clearly appears as such. It is primarily intended for advertisers utilising influencers, and for influencers themselves, including YouTubers. The core principle is that consumers must understand when they are exposed to advertising to foster critical engagement with content.
Competence Resource Packages
Competence Resource Packages provides structured, modular training and guidance materials to support school owners, leaders, and teachers in implementing core aspects of the revised curriculum and maintaining high educational quality. It covers topics like digital competence, artificial intelligence, assessment, and universal inclusion. Each competence package is school-based, free of capacity limits, and designed to foster professional development through collaborative, practice-centered modules tailored to national priorities.
Strategy for Digital Competence and Infrastructure in Kindergartens and Schools
This document outlines the Strategy for Digital Competence and Infrastructure in Kindergartens and Schools 2023-2030. It sets out national goals and measures to enhance digital skills, responsible use of new technologies (including AI), and robust digital infrastructure across Norway’s early childhood and school sectors. Developed by the Ministry of Education and Research in partnership with KS (the Association of Local and Regional Authorities), it supports municipalities and county authorities in implementing effective, privacy-aware digital education.
Future Digital Norway – National Digitalization Strategy 2024–2030
The Nasjonal digitaliseringsstrategi 2024–2030 is Norway's comprehensive plan to become the world's most digitalised nation by 2030. Issued by the Digitaliserings- og forvaltningsdepartementet, it frames digitalisation as a crucial tool for addressing societal challenges such as an aging population, climate change, and economic transformation. The strategy focuses on enhancing public services, fostering business innovation, and ensuring a secure, inclusive digital society where technology benefits everyone.
Strategy for Prevention and Combating of Internet-Related Abuse of Children
This national strategy covers the period 2021–2025 and outlines 30 specific measures to prevent, detect, investigate, and support victims of online sexual abuse involving children, promoting cross-sector collaboration between governmental bodies, internet service providers, schools, parents, and NGOs. Issued by the Norwegian government, it aims to strengthen and coordinate efforts across various sectors and actors to tackle a dramatic increase in online child abuse cases.
Act Relating to the Control of Marketing and Contract Terms and Conditions
This act governs the regulation of marketing practices and contract terms in consumer relations, mandating that traders follow ethical standards, ensure marketing is clearly recognizable, and guarantee transparent contract conditions. It includes special protections for children, bans unfair or misleading practices, requires truthful presentations, and allows enforcement measures such as penalties and content takedown orders.
Entities responsible for implementation: Ministry of Children and Families


